Frejborg Analytics
Product website
Marketing-site redesign for a Stockholm B2B analytics company. Trial sign-ups up 41 percent in the first quarter post-launch.
New
Read: Your pricing page is a product, not a poster
Clean design
Clean design
for ambitious software companies.
We are a small product design studio in Stockholm. Six years in, four senior designers, and a quiet specialism in turning the marketing sites and product surfaces of B2B software companies into something a serious team can be proud of.
Founded2020 · Kista
Designers4 senior
Engagements90+ shipped
Decline rate≈ 2 in 3
Software teams who’ve worked with us
Frejborg
Brokk Cloud
Halden
Selma Health
Nyborg Tax
Skarvbo
What we do
Six engagements, one studio, no production line.
Six fixed engagements with a published price and a published process. If your project fits one of them, you know what you’re booking before the call. If it doesn’t, we’ll quote it after a short discovery.
Most popular
Product website
A conversion-focused marketing site for your software.
€1,190
from · ex. VAT
A complete marketing site — home, product, pricing, customers, blog — designed to turn warm traffic into qualified sign-ups.
4 — 5 weeks
Read brief
For product teams
Design system
The component library your team will build on for two years.
€1,090
from · ex. VAT
A scoped design system — tokens, primitives, and a working component library in Figma — for software teams who have outgrown ad-hoc mocks.
3 — 4 weeks
Read brief
Quick win
Landing page
The one page everything else points to.
€520
from · ex. VAT
One conversion-focused landing page, art-directed end-to-end and structured for a clean engineering handover.
1 — 2 weeks
Read brief
For product launches
Product UI sprint
Two weeks. One product flow. Shipped-quality screens.
€790
from · ex. VAT
A focused sprint on one specific product flow — onboarding, checkout, dashboard, settings — that ships at production quality.
2 weeks
Read brief
Diagnostic
Conversion audit
A written diagnosis of your current site, with specific recommendations.
€380
from · ex. VAT
A senior designer reads your site, your funnel data, your customer interviews — and writes you a prioritised list of what to fix and why.
5 working days
Read brief
Targeted
Pricing page rebuild
The single page that determines whether you sell anything.
€440
from · ex. VAT
The most important page on most SaaS sites, rebuilt with proper attention. Plan structure, comparison logic, FAQ, CTA — all reconsidered.
7 working days
Read brief
How we work
Three things that make this studio different.
None of these are revolutionary; all of them are unfashionable in agency land right now. They are the choices we keep making when nobody is watching.
One senior designer, all the way through.
The designer who scopes the engagement is the one who hands it off. No mid-project handoffs between juniors and seniors, no agency-shaped pyramid behind the curtain.
Two routes, never seventeen.
We present two distinct, fully thought-out routes — not a board of pinned references. Choice paralysis is not a feature of a good design process. Discipline is.
Build-ready, every time.
Every engagement ends with a layered Figma file, written developer notes, and a short loom walkthrough. Whether you build with us or with someone else, the handover is clean.
Recent work
A few of the projects we’ve shipped lately.
We do not show every engagement publicly — many clients prefer privacy on B2B work. These are a few that we are allowed to talk about.
Brokk Cloud
Design system
Scoped design system for a Helsinki developer-tools company. Forty components, deployed in Figma variables.
Halden Energy
Product website + UI sprint
Marketing site and onboarding flow for an Oslo climate-fintech, ahead of their Series A announcement.
From the journal
Things we’ve learned worth writing down.
Short essays from the studio — pricing, design systems, onboarding, the parts of design practice we keep re-learning.
Your pricing page is a product, not a poster
Most SaaS pricing pages are designed like posters — declared once, polished, and left alone. The good ones are designed like products: instrumented, iterated, owned by a team.
On saying no to redesigns
Two-thirds of redesign briefs that reach us get a polite written no. A short essay on why declining work is part of the service, not the opposite of it.
Have something you want designed properly?
Send us a brief and we’ll write back within two working days. If we’re the right fit, we’ll send a scoped proposal. If we’re not, we’ll tell you who you should be talking to instead.